Digital Marketing Spend to Surpass $118 Billion by 2021

Forrester has been studying digital marketing for roughly twenty years, and its latest report has revealed a major, long term shift in marketing toward the digital world as well as changes in the types of digital marketing being utilised by companies. Current Trends in Digital Marketing Spending Digital marketing spending…

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5 Social Media Marketing Mistakes to Avoid

Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability to reach a wide variety of people, something that accelerates business relationships. As much as social media is an outstanding…

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Guidelines to Keep in Mind When Writing SEO Friendly Content

Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to keep in mind when writing SEO friendly content for today’s search engines. Select the Right Search Terms You should look…

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How Building Relationships with Influencers Can Improve Your SEO

Influencers are the next wave of celebrity endorsements. They are valuable to companies trying to sell a product or service because they have similar appeal to their audiences like celebrities traditionally had. However, they are seen as more trustworthy than celebrities, so their endorsements carry more weight than the A-list…

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Can You Build Links Without Creating Content?

Search engines are increasingly using user intent, artificial intelligence, social media sharing signals and organic links as the main deciding factors when ranking content in search engine results. Marketers now need to be more savvy about how they build links and need to be more varied in their approach if…

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DuckDuckGo Surpasses 10 Billion Searches

DuckDuckGo was founded in 2008 by Gabriel Weinberg and was created with the intention of providing users with a perfectly anonymous way of searching the web. Originally viewed as nothing more than a novelty through 2010 and 2011, it wasn’t long before it received a three million dollar capital investment…

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Do Organic Keyword Rankings Still Matter?

It is no secret that the web is controlled and centred around keywords. For a long time, getting high keywords to rank high was considered to be the end all, be all of SEO. But things are changing smoothly, with the introduction of various updates by Google to personalise search…

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Why Analytics Should Be a Large Part of Your SEO Plan in 2017

With all the talk there has been about conversational SEO, infographics, deep content, social media and apps, there is a tendency to overlook the need to access and analyse basic data about your website. To paraphrase management guru Peter Drucker, your business should be making data-driven decisions at all times,…

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The Beginner’s Guide to Screaming Frog

Screaming Frog is a simple SEO tool that you can install on any PC, Mac or Linux machine. It can crawl specific websites and analyse them from an SEO perspective. It is totally free to use up to 500 URLs and can be upgraded with the purchase of an annual…

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Simple Ways to Improve Your Checkout Conversion Rate

It is estimated that two thirds of all digital shopping carts are abandoned before customers can make a purchase. These are the worst customers to lose, since they clearly wanted to buy from you and were in the process of buying from you before they quit. What are some simple…

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