The Importance of Reputation Management For Small Businesses

As a small business, the most important thing that you can do is to manage your online and offline reputation. A few years back, managing your brand’s reputation was a pretty simple and straightforward process, but with the advent of today’s virtual marketing avenues, reputation is much more complex and…

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Your Guide to Performing a Content Audit in 2017

Rather than focusing on new content creation, invest time in reviewing the content you already have. Content audits cover multiple issues, some of which have changed over time. Content audits may be painstaking, but they are necessary for many reasons, and there are tools for simplifying the process. Here is…

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SEO Decisions You Should Make Before Building a Website

Long gone are the days when building a website was all about using the right colours. Nowadays, most professionals have realised the importance of Search Engine Optimisation. SEO is much more than the business tactics that are performed after a site is built. As marketing practices have changed, there are…

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How to Fight Back Against Local SEO Spam

Local SEO is very important, since around half of all searches on Google have local intent. More than 70% of potential customers look up businesses before they visit, and about three quarters of local searches result in contacting one of them. This means your business must have good local SEO…

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Internal and External Links – What’s the Difference?

Not all links are the same. Websites and content have either internal links or external links. While links are in many ways the lifeline of the internet, many website owners still don’t understand how both sets of links differ. What is the difference between internal links and external links and…

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5 Reasons Why Your Content Marketing Strategy is Failing

Simply creating content does not mean that readers will come to your website, and it certainly won’t guarantee that anyone who sees the content will buy your product or pay for your service. In order for content marketing to be successful, you have to have a clear strategy in place…

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Why You Should Continue to Market Old Blog Content

Content marketing efforts tend to focus on creating new content to suit every newly identified niche, set of key search terms and customer need. Yet creating new content is time consuming, and promoting it is another challenge. The greatest mistake many businesses make is ignoring the value of the content…

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How to Write Copy That Actually Converts

Creating strong copy requires more than simply answering someone’s question, building brand awareness and making your company and/or product look great. The entire purpose of web copy is to create content that converts readers into paying customers. All copy must be designed with that goal in mind, whether it is…

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Digital Marketing Spend to Surpass $118 Billion by 2021

Forrester has been studying digital marketing for roughly twenty years, and its latest report has revealed a major, long term shift in marketing toward the digital world as well as changes in the types of digital marketing being utilised by companies. Current Trends in Digital Marketing Spending Digital marketing spending…

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5 Social Media Marketing Mistakes to Avoid

Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability to reach a wide variety of people, something that accelerates business relationships. As much as social media is an outstanding…

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