Forrester has been studying digital marketing for roughly twenty years, and its latest report has revealed a major, long term shift in marketing toward the digital world as well as changes in the types of digital marketing being utilised by companies. Current Trends in Digital Marketing Spending Digital marketing spending…Read More
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability to reach a wide variety of people, something that accelerates business relationships. As much as social media is an outstanding…Read More
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to keep in mind when writing SEO friendly content for today’s search engines. Select the Right Search Terms You should look…Read More
Influencers are the next wave of celebrity endorsements. They are valuable to companies trying to sell a product or service because they have similar appeal to their audiences like celebrities traditionally had. However, they are seen as more trustworthy than celebrities, so their endorsements carry more weight than the A-list…Read More
DuckDuckGo was founded in 2008 by Gabriel Weinberg and was created with the intention of providing users with a perfectly anonymous way of searching the web. Originally viewed as nothing more than a novelty through 2010 and 2011, it wasn’t long before it received a three million dollar capital investment…Read More
It is no secret that the web is controlled and centred around keywords. For a long time, getting high keywords to rank high was considered to be the end all, be all of SEO. But things are changing smoothly, with the introduction of various updates by Google to personalise search…Read More
With all the talk there has been about conversational SEO, infographics, deep content, social media and apps, there is a tendency to overlook the need to access and analyse basic data about your website. To paraphrase management guru Peter Drucker, your business should be making data-driven decisions at all times,…Read More
It is estimated that two thirds of all digital shopping carts are abandoned before customers can make a purchase. These are the worst customers to lose, since they clearly wanted to buy from you and were in the process of buying from you before they quit. What are some simple…Read More
The Click Intelligence way combines search engine marketing best practice, attention to detail, complete transparency and our bespoke search technology that we have developed to give our clients the edge over their competitors. We believe that the success of our clients goals and ambitions are simultaneously linked to our own success.
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