As a small business, the most important thing that you can do is to manage your online and offline reputation. A few years back, managing your brand’s reputation was a pretty simple and straightforward process, but with the advent of today’s virtual marketing avenues, reputation is much more complex and…Read More
Rather than focusing on new content creation, invest time in reviewing the content you already have. Content audits cover multiple issues, some of which have changed over time. Content audits may be painstaking, but they are necessary for many reasons, and there are tools for simplifying the process. Here is…Read More
Long gone are the days when building a website was all about using the right colours. Nowadays, most professionals have realised the importance of Search Engine Optimisation. SEO is much more than the business tactics that are performed after a site is built. As marketing practices have changed, there are…Read More
Local SEO is very important, since around half of all searches on Google have local intent. More than 70% of potential customers look up businesses before they visit, and about three quarters of local searches result in contacting one of them. This means your business must have good local SEO…Read More
Simply creating content does not mean that readers will come to your website, and it certainly won’t guarantee that anyone who sees the content will buy your product or pay for your service. In order for content marketing to be successful, you have to have a clear strategy in place…Read More
Content marketing efforts tend to focus on creating new content to suit every newly identified niche, set of key search terms and customer need. Yet creating new content is time consuming, and promoting it is another challenge. The greatest mistake many businesses make is ignoring the value of the content…Read More
Creating strong copy requires more than simply answering someone’s question, building brand awareness and making your company and/or product look great. The entire purpose of web copy is to create content that converts readers into paying customers. All copy must be designed with that goal in mind, whether it is…Read More
Forrester has been studying digital marketing for roughly twenty years, and its latest report has revealed a major, long term shift in marketing toward the digital world as well as changes in the types of digital marketing being utilised by companies. Current Trends in Digital Marketing Spending Digital marketing spending…Read More
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability to reach a wide variety of people, something that accelerates business relationships. As much as social media is an outstanding…Read More
The Click Intelligence way combines search engine marketing best practice, attention to detail, complete transparency and our bespoke search technology that we have developed to give our clients the edge over their competitors. We believe that the success of our clients goals and ambitions are simultaneously linked to our own success.
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