What is SEO and why does my website need it?
It’s highly likely that you will have already heard of Search Engine Optimisation, and you may be aware of what it entails. It is, after all, a favourite buzzword of marketers and web developers alike, and for a very good reason.
SEO: The Basics
At the crux of the matter, Search Engine Optimisation is how you can drive organic traffic to your website vs paid search (PPC). It is a powerful and worthwhile tool – if you get it right. Google and a host of other search engines rely on complex algorithms to rank each website they display. It is the difference between your graphic design company appearing on page one of the results (SERP), and page 100.
The effectiveness of it can be directly dependent on your experience and the research and training you invest.
However, you may be wondering quite simply “why do I need it?”. Perhaps you are already an established brand, a key player in your market, someone people turn to when they want that one product which only you sell, and you sell it well. It’s possible in this situation that you believe this investment in one which you can do without.
Or maybe you’re a brand new business, trying to make a ripple in a large, overpopulated pond. It can be difficult to make your mark on the worldwide web, but this is where SEO comes into play.
For those novice website builders and those who currently have their own well-loved website but need some extra help, SEO is the way to draw attention and hopefully customers. From link building to content strategies, making sure you have clear organic search marketing plan both on site and off site, can help optimise your website for your user, and at the end of the day, your user experience is what will make or break a sale.
SEO combines creativity with technical knowledge; it uses high-quality, unique content teamed with thorough research to ensure you dramatically improve your search engine results and how customers, both potential and current, navigate your site for their ease. As the algorithms are constantly updating and adapting to the way users now search the web, it is a practice you have to keep up-to-date.
We have put together this handy infographic to talk you through the SEO basics.
Want to know more?
To delve further into this interesting, and crucial practice, download our FREE in-depth guide SEO: The Basic and discover the basic elements of SEO and why each is vital for your website. Simply enter your name and email now and receive your download instantly.