Another episode of the Click Intelligence notebook with James Owen. In this episode James talks about the types of link building techniques you should be using in 2014 and beyond.

Unsure how to implement some of the link building and brand promotion techniques James Owen is talking about?
Why not drop him a email for a free consultation to discuss broken link building, infographic production/seeding and content marketing campaigns.

Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.

Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.matt-cutts-300x269
Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.

Postscript: In response to a couple hundred comments on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.

So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.

That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, reviews, infographics and resourceful content marketing to name a few.

Truth About Link Building in 2014 & Beyond

So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.

Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.matt-cutts-300x269

Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.

Postscript: In response to a couple hundred comments on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.

So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.

That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, reviews, infographics and resourceful content marketing to name a few.

Additional resources

Search Engine Land

Matt Cutts Blog

 

Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

google-analytics-447x235

When it comes to your online business reputation, there are ways that people speculate their views on your website and what it is that you have to offer. Generally the reputation for your online business is based on people spreading word of mouth, and from what they have experienced personally with owning a website. Something that is quite important to keep in mind is that there are a lot more people nowadays who use the internet which means that however you portray your business, sticks to how others will see your business.

Staying Active

No one ever said that having an online business would be easy, and it is not for the lazy at heart. With that being said, it is important that you make yourself and your business known in the social media world. If you have not already yet you should create social media accounts with Facebook, Twitter and Google+. This is how others that surf the web will become aware of your business. Once you have signed up with various social media accounts you will want to start working towards building a good reputation with people and even other online business owners. This is how you will gain pointers with people and lead customers to your website business. You must remain busy and active on these social media website, because it will most definitely pay off in getting the business that you need. You need to learn to become an expert at entertaining your guests on your social media pages so that people will ultimately be more interested in what you have to offer.

Valuable Content

You need to create some sort of blog or have written content on your webpage as well as on your social media pages so that people can read more into what you have to offer. Having good, quality content is the key to driving lots of traffic to your website; so this is something that you must do.
You need to keep your content updated and you need to add new content on a regular basis, because this is what will keep people interested and coming back to visit your site for more.

Consistently Monitor

You need to always monitor your progress; pay attention to your achievements and also pay close attention to where you are slacking and could do better. By monitoring your progress you are being consistent and you will know what to do to keep the traffic coming to you. When monitoring your website you should also keep track of the reviews that have been posted about your website so that you can see what others say and this will help you to know where you stand with customers.
Handling Negative Reviews
Keep in mind that you won’t be able to please everyone. There will be someone out there that will not be satisfied with your product. However, it would not be professional for you to respond to the negative reviews, unless you are apologizing for their experience and seeking to help them out.

How to Manage Your Reputation Effectively

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